Entrepreneur and Agent Extraordinaire, Omar Albertto (founder of Omar’s Men and JustOmar) as featured in Gap campaign photographed by Herb Ritts.
Omar did manage to avoid a major modeling war when he left EastWest. At the time he quit to try things on his own, the company was thinking of phasing out its men’s division.
“Omar left on good terms,” reports CeCe, vice president of EastWest Model Management Inc. “We’re all friends. He’s a great agent. It’s healthy competition. We’ve been around for three years, and I think in that time 10 agencies have opened. There’s room for everyone, as long as you establish a style. We’re all basically competing for the same job, but a client will call depending on the particular look they want.”